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Our Mission

At Jove Company, we help individuals, couples, and parents grow extraordinary relationships. 

Our mission is to help individuals and couples achieve their dreams, unlock their potential, and live fulfilling lives.

Pan’s Story

Hi, I’m Pan. After 12 years as a lawyer, I left law and started Jove Company. 

 

Where I came from 

I’m 38. As a husband, father, and ex-lawyer, I learned how hard it is to navigate love, marriage, and parenting while balancing a demanding career.

Growing up in Hong Kong, I didn’t know how relationships work because no one really taught me. I was not good at relationships - I did not have many friends. I did not have a serious girlfriend until I was 26. For a big part of my life, it’s a solo journey.

Ever since I was 17, I was obsessed about self-improvement. Then it dawned on me that relationships matter.

I started dating - met some nice girl, been together, but broke up after a few months, again and again. Deep down it was tiring and I wasn’t sure whether I would ever find love.  

Then I met my wife in 2019 when I was 33. Everything changed. 

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What I've learned

Looking back - I grew up surrounded by unhealthy relationships. There were no role models. 

Relationship is hard because no one taught us. 

Relationship is complex because people are complex. 

After 5 years with my wife, one son (soon-to-be two) and consuming hundreds of books and papers, the dots connected. 

Now I see the logic and pattern in the ways we struggle in relationships, and how to make relationships work. 

I developed the Jove Method Curriculum to help people gain clarity on what truly matters. 

I developed systems to help people achieve their dream relationships. 

Change is hard, easier said than done. 

But with guidance, systems and support, I believe everyone can achieve their dream relationship. 

Read more of my experience here.

Why I quit law after 12 years

Ten years ago I wanted to quit and chase my dreams. But I wasn’t ready. 

Fast forward 10 years. Now I have a crystal-clear vision and an implementation plan. I have systems and frameworks that work.

So I started Jove Company with a mission and a plan: 

A mission to help individuals and couples achieve their dreams, unlock their potential, and live fulfilling lives.

A plan for the Jove Company to help millions of people to grow relationships; to make Hong Kong a better place - more joy, more love.

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Our Values

 

Be Real 

Be authentic. Be your true imperfect self.
 

Be Fearless

Be brave. Be daring to speak up, if even unpopular
 

Obsess Over Quality

Focus on the details. Be meticulous. Deliver the best products and services
 

Extreme Ownership

We are not going to blame anyone else or anything else when something goes wrong. We are going to take ownership of that problem, and we're gonna get it solved.
 

People First

People always come first. Focus on building lifelong relationships.
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